Are there posts buried in your archives that new readers would find helpful? Have some of your best posts become a little dated? This is a great opportunity to update and republish your posts to get them in front of a fresh audience or remind long-term readers they still exist. In fact, they may well thank you.
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How to Decide Which Posts to Update and Republish
Sometimes, a really good piece of content can be updated, or republished on another site. This article will explain our usual process, including:. Content is a big investment for small businesses. You can update old content in the same way you update your website. Or you might find new opportunities to add keywords or content when you run them through an optimiser tool like Frase. If you have a fairly small marketing budget, republishing content should definitely be part of your strategy. We usually do this when we carry out a content audit for a customer. Look for posts that have a low conversion rate, or a high bounce rate, but still have some valuable information. Also, seek out opportunities to roll up several small posts into one larger one.
Why Should We Repost and Republish Content?
You spend hours, if not days, writing a great blog post. The last thing you want is for it not to be seen, right? So, what do you do to ensure it gets seen? You share it on your social media profiles, tell a few friends to promote it and then repost the exact same blog post on other sites like Medium and LinkedIn. The question is: should you be doing this? Will reposting your content hurt your SEO or drive you more traffic and sales? At KISSmetrics, we let others repost our blog posts.
Search engines love fresh, relevant and authoritative content. Anything to bolster those objectives should help your SEO ranking. But most importantly — what to consider before doing so. The reasons to re-publish are quite obvious: a chance to optimize, re-do photos and media, and bring to the front of the blog again. It will update it, in exactly the same order as it already is.